What happened to "CUSTOMER SERVICE" in the advertising industry?

I was recently was reminded about the lack of service that is being delivered in advertising today. I was shocked to say the least, that many advertising businesses in the united states do not understand the simple concept of "Service".
I have believed that this lack of service is the single worst problem in the advertising industry today. I have seen Print Advertising Sales Reps walk into a business and simply say I am here to pick up your ad and payment for this week. What happened to the ad agency working with the customer to design an effective ad piece. I always wonder when I see this type of Sales Rep, why don't they do more for the business. Personally I think building a business partnership with all of my clients would be beneficial to me and the ad agency that I work with.
Providing Great Service before and after a sales is made was always the cornerstone of companies that thrived in the early 1900s. How is it that we have come so far that we no longer value great service as part of a business relationship. What happened to the days of 1 on 1 selling? The lack of Service in the world of business is utterly appalling. Since the early 1980s the United States has become this convenient society that wants the lowest price, and wants the product or service instantly. Yet over 80% of all advertising being sold by sales reps does not have a personal touch. Advertising pricing has skyrocketed over the past 10 years. Just look at the Super Bowl Ad spots. I is my opinion that these ads are way overpriced.
I recently was scouting some of my advertising competitors in the digital signage industry and could not understand how they could charge customers what they charge, and still sleep at night.I had 1 competitor that bragged about squeezing every dollar he could out of every customer, yet he does not provide a good service or offer to help his customers create effective advertising. I have been involved with advertising and marketing for over 27 years, and have never ignored my customers needs.In the Advertising world building relationships, and providing great customer service is essential to growing an advertising business and revenue. So why are so many businesses not providing customer service? I do want to thank all of the advertising companies that provide sub par service.Simply because I will work harder and smarter and give your customers the SERVICE they deserve, then they will be my customers not yours...


Eric Lacz
President / CEO
Digital Vision Advertising LLC
877-310-1374
info@digitalvisionads.com
www.digitalvisionads.com

Get Rotating Digital Sign Advertising !!

How can you optomize your advertising efforts when using Digital Sign Advertising??
Well the team at Digital Vision Advertising LLC thought about this problem and created a Bold New, Solution that is Both Affordable and Effective for all advertisers. They call it "Rotating AD Screens". What they do is simple. They will rotate your business ad spot on a weekly basis on a pre determined number of ad screens in your marketing area.
This will allow a business to purchase 1 ad spot and still be seen on more than 1 ad screen . We believe that by offering our customers better value and services that we will become the #1 digital sign advertising company in the United States in the next 3 years.

Here is our pricing for Rotating Ad Screens:
up to 5 screens in 1 marketing area - $399 per year
up to 15 screens in 1 marketing area - $499 per year
up to 25 screens in 1 marketing area - $599 per year
Unlimited ad screens in 1 marketing area - $799 per year



Digital Vision Advertising LLC
P.O. Box 323
Newark, NY 14513-0323

eric@digitalvisionads.com
Corporate Office Tel: 877-310-1374
Mobile Office Tel: 315-359-3549
Fax: 315-573-7530
Website: www.digitalvisionads.com

Is Small Business Advertising DEAD ??

I have to say that I am very amazed with all the ways a business can advertise their product or services.I am the President and CEO of a National Digital Sign Advertising company, and deal with all types of businesses everyday.I am always shocked to find out that over 70% of all businesses do not have a marketing plan for growing their businesses.I constantly ask myself how these businesses succeed, when they have no direction in growing their company products or services?I have always felt that in the advertising services business that there have been many missed opportunities to provide better value added services that would benefit both the advertising agency and the advertisiers.
In the Newspaper advertising industry they are using outdated technology to provide the business world with an inferior product and doing more harm to our natural resources than needed. Big Ad Agencies charge exorbitent prices for medicore advertising with limited results.We live in a time when technology is KING. Everyone has a computer, email, internet access,cellular phones, Not to mention how many people have blogs, and of course FACEBOOK page. Social media is fast becoming the way to advertise and do business. Savvy employers are using Facbook to check out potential employees.With all of the technology that we have access to it's no wonder that to succeed in the business world you need to be "networked". I have long believed that the problem with our national economy is 2 things;
1) a lack of service especially from the businesses in a service industry
2) Greed - businesses that are not willing to provide better products and or services at more affordable pricing.
I posed the question in the title of this page " Is small business advertising DEAD? I want you to think about some of your own advertising opportunities in the past few years. Did you get a good price on advertising? Was the advertising effective? Was the advertising trackable? the reason I personally feel small business advertising is DEAD, is due to our economic stiuation in the United States. What I mean is that small businesses struggle to get their message out to the public because it has become very costly to advertise in the traditional methods of Newspapers, Television and Radio, and they do not offer any positive solutions to small business to help them succeed in the real business world.
That's why I decided to build a national digital sign advertising company that benefits everyone from the locations that host our ad screens, to the advertisers, to the communities that they do business in.We offer many value added services at no added cost to the advertisers, We pay businesses to to allow us to put our screens in their businesses, We even offer local charities Free advertising on these ad screens.and as our network grows around the USA, We will be working with law enforcment providing AMBER ALERTS for missing persons.
I thinks it's time to put AFFORDABLE SERVICE back into the Service Industry. What do you Think?
To find out how to advertise on our network of adscreens around the United States or if your company would be interested in hosting 1 of our LCD Advertising Screens Please use the contact information below.
Eric Lacz - President and CEO

Digital Vision Advertising LLC
P.O. Box 323
Newark, NY 14513-0323

eric@digitalvisionads.com
Corporate Office Tel: 877-310-1374
Mobile Office Tel: 315-359-3549
Fax: 315-573-7530
Website: www.digitalvisionads.com

Digital Vision Advertising hits the Great Outdoors

Digital Vision Advertising is at it again...

We are proud to announce that we have added a new line of LCD TV's that will allow us to diversify our company product and service offerings. We now offer a complete line of weatherproof outdoor LCD TV's that will allow us to expand our market to offer outdoor advertising to a multitude of venues such as Restaurants with open Patios and Decks, Chamber of commerces and Local Tourism Bureaus, sports facilities, and hotel pool areas. Outdoor weatherproof LCD TV's range in size from 20" up to 65" and include weatherproof remote controls. Our line of outdoor lcd's can be seen in direct sunlight with their special anti-glare screens.

We have also added a complete line of Mirror LCD TV's which are also waterproof. They can be put in Restrooms, Sauna Rooms, Pool areas, as well as being able to fit into just about any decor commercial or residential. They come in the following sizes 20', 26", 32", and 42"
With our new line of LCD TV's we are 1 step closer to becoming the #1 digital sign advertising company in the United States. This will also help to propel us to our goal of 1000 advertising screens intalled on our network by June 30th , 2011.

Digital Vision Advertising LLC
www.digitalvisionads.com
info@digitalvisionads.com
Tel: 877-310-1374

Digital Vision Advertising LLC adds National Installation services.

Digital Vision Advertising LLC adds National Installation services.

Digital Vision Advertising LLC has agreed to use Integrated Network Cable of Chesterfield, MO 63005 for all installation services for our Digital signage Ad screens across the United States.
A spokesperson for Digital Vision Advertising made this statement:

" In our company's efforts to maximize our abilities to build our Business Vision Advertising Screen Network to cover the entire United States. We needed to outsource the installation services to a professional company that would provide us the necessary piece of mind that would allow us to focus on our core business selling advertising and growing our network.We are pleased to say that we have found that company that can provide us not only professional installation services, but a very high level of customer service and piece of mind.That company is :

Integrated Network Cable Inc.
18079 Edison Ave
Chesterfield, MO 63005
Tel: 888-519-9525
http://www.integratednetworkcable.com/



Digital Vision Advertising LLC
P.O. Box 323
Newark, NY 14513-0323

info@digitalvisionads.com
Corporate Office Tel: 877-310-1374
Website: www.digitalvisionads.com

Digital Sign Advertising and your Business

In the business world today there are many forms of advertising available.So how do we know what the best option for us to use is.We need to start at the beginning. We need to define our business so that we can choose the best form of advertising or marketing. I have personally found that any captive audience is a great advertising or marketing opportunity waiting to happen. Think about this for 1 second, your in a busy restaurant waiting to be seated and while you are waiting you see an Advertising LCD Screen playing local ad spots. You watch for what seems about 15 minutes and realize that you were actually waiting for 30 minutes and were consumed by the Eye Catching videos. 1 of the videos was for the restaurant's Daily Special the Giant 1lb Monster burger with all of the fixings to go along with it. When you sit down to order the waitress asks if you would like to try the Daily Special "The Monster Burger", and of course you say YES that sounds incredible. You have just been sold by Digital Sign Advertising. Thousands of people everyday make buying decisions based on Digital Advertising seen on TV , Internet, and Yes even in Local Restaurants.
Digital Sign Advertising is a much more effective advertising medium than conventional print advertising. It generally only cost pennies a day to advertise your company with Digital Sign Advertising versus print advertising. Digital Sign Advertising also can be changed on the fly with NO Down Time, Conventional Print advertising can't make changes until the next issue becomes available and this can be costly if they mis-printed your advertising offering "FREE Cars" instead of" Free TEST DRIVES" . Digital Sign Advertising has always been thought to be available only to big companies with large advertising budgets. Those days are long gone thanks to GOOGLE becoming a household word . They have done more to grow the digital advertising market, and create mass acceptance of digital advertising. There are many small businesses that have been able to build successful companies through the use of digital advertising. It is by far the most cost effective advertising solution available to small businesses today.
The Digital Sign Advertising market is exploding all over the united states as Advertising Screens are popping up in restaurants and busy waiting areas. There are about 40 small Digital Sign Advertising companies throughout the United States. By the end of 2011 there will be over 1 million small businesses advertising on digital advertising screens throughout the U.S. Don't let this unique opportunity pass your business by start advertising on a local ad screen in a restaurant near you. If you can't find an ad screen in your area call Digital Vision Advertising LLC to see where the nearest ad screen can be located.


Digital Vision Advertising LLC
877-310-1374
info@digitalvisionads.com
www.digitalvisionads.com

What is Digital Sign Advertising ? How Can a business make money with this type of Advertising?

What is Digital Sign Advertising?

Digital sign advertising is simply a computer that is combined with an LCD TV / Monitor to play advertising on a continuous running loop. It is still a small segment of the overall advertising industry, only about 1%.There are currently several small or start up companies that are providing digital sign advertising services to businesses in small sections of the country.Generally businesses would have to purchase all their own equipment, and hire a signage hosting company to provide software to run the equipment, It can be a huge outlay of cash for the business upfront just to get started.
Digital Vision Advertising has developed a solution to businesses needing to buy the equipment.
We have designed Our "Business Vision Hosting Program" to remove all the obstacles for businesses to host an advertising screen.Here's how it works:

• We would sign a local restaurant to a 1 year hosting agreement
• The restaurant chooses a stand alone or networked media player
• The restaurant owner provides Digital Vision Advertising with a list of possible advertisers
• Digital Vision Advertising contacts the business on the list and sell ad spots
• After getting at least 20 advertisers we will install media player and up to a 42" TV / Monitor
• Restaurant get paid monthly Hosting Fee of $75 up to $150 monthly
• Restaurants can get up to $1,800 yearly just to provide us a space to setup an Ad Screen..

Businesses this is a great way to advertise your products or services. It is cost effective in most cases it only cost pennies a day get the word out on your business.There are some other benefits that we don't often think about. Digital Sign Advertising is a "GREEN TECHNOLOGY"

• your do not harm the environment,
• you don't have to cut down trees to make advertising
• you don't need to recycle the newspapers
• your advertising to a Captive Audience in Restaurants and Waiting Areas.
• Your ad is seen 4 times per hour minimum
• Get Full Motion Advertising in front of Thousands of people Monthly
• We also provide the Host Restaurant with a page on our website dedicated to their Ad Screen with links to all the businesses advertising on that ad screen.

Businesses did you know that it cost less that a cup of coffee at most fast food restaurants to advertise your services or products on our Business Vision AD Screens. We can even make you the only business in your industry on any of our ad screens just ask any sales manager for the details on being EXCLUSIVE on a specific screen or network of Screens. We also pay any business that Referrs another business to advertise on our Ad Screens a $50 referral fee with no strings attached..